Client

Rutgers University

Project

Athletics Annual Fund “Forever Scarlet”

Story

For those who attended a college or university, we know how our college or university prepared us for our future and impacted our lives. For collegiate athletes, the experience and impact can be far more intense. When Rutgers University moved into the Big 10, it wanted to re-engage alumni athletes to support the Athletic program and its growth. This video was designed to create an emotional connection with alumni athletes to remind them of their time on the field, playing for Rutgers and how their continued commitment can help the future athletes and the programs at Rutgers.