Client

The Ivy League

Project

Concussion PSA

Story

Concussions have become controversial in the sports world after recent stories and movies have made headlines about the brain injury. The Ivy League Universities, known globally for their impeccable academics, are leading the nation in concussion research. The Ivy League athletic conference partnered with us to create a concise message – students talking to students – about taking concussions seriously. The public service announcement plays at game day venues, online and during broadcasts, and showcases men and women athletes from each of the Ivy League schools.