Client

Penn State University

Project

Hockey Story

Story

When Penn State University decided to make its hockey program Division-1, we were challenged with creating a buzz about a team that not many people outside of “Happy Valley” knew about. Putting our heart and soul into the project, we created the Penn State Hockey Story—one of the country’s top award winning online athletic shows, multiple social media campaigns and engaging venue videos—helping Penn State get its name on the college hockey map. After a successful campaign, we were proud to say we helped turn Happy Valley into Hockey Valley.