University of Pittsburgh


:30 Institutional Commercial


In its traditional commercials, the University of Pittsburgh shares amazing accolades, scholars’ tales and stunning campus images. Recently, Pitt looked for something different. Something deeper: student insight, student perspective. Taking the Awesome approach, we found that difference through in-depth talks with more than 25 students. We uncovered remarkable trips, academic triumphs and dreams to make a difference in our community and our world. To capture those stories, each student revealed their stories with just a few spoken and handwritten comments. The result: a :30 commercial and a longer video with extra story content to use online.