STORY Just signing up for a marathon can change your life. Months of training and preparation for a moment that will last a lifetime needs to be celebrated. Our team partnered with the Dick’s Sporting Goods Pittsburgh Marathon, to create a video that captures the excitement, commitment, desires and reasons why people run. The video was sent to all marathon weekend finishers of the 5k, half marathon and full marathon to continue the momentum and pride of their accomplishment. With a great story line, bold words, and great action-shots, any viewer can be inspired by this piece and find their own “reason to run.